Free monitoring tools:

TweetDeck - allows you to schedule tweets and monitor them in multiple columns.

HootSuite - similar to TweetDeck, for most the difference is just preference.

Social Mention - beats Google Alerts as it lets you search Google and a number of social networks for mentions, including Delicious, Twitter,

Google Alerts - Schedule alerts to track mentions of your brand, competitors and anything else you want to keep track of.

Kurat, - can be used as content discovery and publishing tool behind company social media efforts and of course as a personal newsreader.

NetNewsWire - An RSS aggregator that allows you to create “Smart Lists” to find keywords within your RSS feeds; can create RSS feeds for Google Alerts that sync here as well.Social Media Tools


Paid monitoring tools:

Actionly - They tag themselves “one dashboard to rule them all.” Allows you to measure “everything” including page views, clicks, revenue, retweets, etc. and set up campaigns; publish from multiple networks and accounts and integrate sm teams; track conversations; puts metrics from all over in one place; analyzes sentiment; and create custom reports. Seems a little limited for the cost, but they do offer a free trial.

Sprout Social - They monitor Twitter, Google Analytics, Facebook, Foursquare and LinkedIn profiles. You can dig deep into the info or look at the highlights in the Reports section (which can be downloaded by PDF or CSV)

CustomScoop - This scans not just YouTube, Facebook and Twitter, but also online news resources. Pretty intuitive for research - you can set it to automatically email reports/PDF’s/excel docs/etc. You can also create graphs and charts for comparison features.

Radian6 - One of the most well-known social listening tools - has a somewhat confusing pricing structure but it’s robust, has a great back-log and gives you pretty much everything you need! If you aren’t an agency or a corporation it will give you too much.

Sysomos - “Like Radian 6 but on steroids” - extremely expensive but if you can afford it, do it!

Webfluenz - An easy-to-use social media intelligence system to listen, monitor and engage with social media and the real-time web. With affordable pricing, it offers powerful analytics pertaining to influencers, trending topics, sentiment, geographic chatter and much more.

Hubspot - Probably has some of the “prettiest” reports out there. Good at pulling data for a mid-sized business or for doing research. Great for a small- to mid-size business. It also does both measurement and listening - a rare combo.

Alterian SM2 - Another agency/corporate model of a listening tool. They’re sorting functionality is horrible, but the robust features are great plus they don’t limit you in searches which all the other big shots do in this space at this time.


Free scheduling tools:

Buffer - Finds the best times to schedule your tweets and Facebook posts; allows multiple bit.ly accounts.

Dynamic Tweets - A very basic, easy tool that schedules tweets, but you can search through old tweets.

TweetDeck and Hootsuite

TweetGrid - Create a Twitter search dashboard the updates in real time.

Timely.is - Finds the best times to schedule your tweets (after testing, not quite sure it actually does know the best times); allows multiple accounts but only allows one bit.ly account.

Crowdbooster - Freemium model; analyzes account to show when users most engage with tweets and suggests scheduled time based on the algorithm; multiple bit.ly accounts as well but only with paid program.

Save tweets:

The Archivist - Uses the Twitter Search API to find and archive tweets.

Twapper Keeper - Archive tweets from your conference, trending hashtags, keywords and personal tweets.

TweetReports - You can put in a search (such as a hashtag) and you can download the report and even customize it beforehand with an intro (great for Twitter chats) - you can only download to Excel w/ the agency model which stinks but the PDF gives you clickable links and accounts, etc.

Storify - You can search for terms, tweets, YouTube videos, RSS feeds, Google, other Storify articles, Flickr, and Facebook - then you drag and drop the updates into a Storify “article”. You can also add text/headlines/etc. to package the recap in a very pretty way.


Free measurement tools:

Hootsuite: Provides graphs, etc analyzing your social media engagements. More detailed graphs are available with the paid versions.

Facebook Insights - See how many new ‘likes’, comments, etc your page has.

SocialProgrss (In Beta, you can sign up for an invite) - Instantly generate an enterprise social media progress report.

TweetGrader & FacebookGrader - gives you a score based on account activity and engagement and shows the users you interact with the most

TwentyFeet - Shows engagement and reach of Twitter, Facebook, YouTube & Google Analytics over time.

Twitalyzer - Limited analysis for free, with three paid levels for more info.

Paid measurement tools:

Actionly


Extras:

Tweetchat - An easier way to participate in Twitter chats. You don’t have to add the hashtag to your tweet each time, you can easily mention and RT others.

Echofon - Echofon automatically keeps unread tweets in sync between your computer, your iPhone and your iPad.

TweetGrid - Another tool for Twitter chats. A little more cluttered than TweetChat, but you can follow multiple streams at the same time.

• Goo online tools:
• Crowdbooster.com
• SocialMention.com